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So, you’re looking for a way to step up your sales game? Well, look no further than ZoomInfo! This little beauty of a tool will have you closing deals faster than you can say “quota.”
ZoomInfo Review: The Deets
Let’s get down to the nitty-gritty. What is ZoomInfo, you may ask? It’s a sales acceleration platform that provides you with up-to-date prospect data. And let me tell you, it’s not just any old data. This information is jazzed up with superpowers like company intelligence and contact data. Think of it as your sidekick who helps you kick butt in the sales world.
So, why is this information so great? Because it’s constantly updated. No more bouncing emails, no more phone numbers that lead to dead ends. ZoomInfo keeps you on your A-game with fresh intel on your prospects so you can make informed decisions.
ZOOM! Here Comes ZoomInfo to Save the Day
The process is simple. You input the criteria for the types of clients you’re looking for (think: industry, size, location, etc.) and ZoomInfo does the rest. It’ll pump out a list of prospects that fit your requirements. This step alone will save you hours upon hours scouring the internet for leads.
But that’s not all. ZoomInfo also has a nifty little feature called Company Surge. This tool tells you when a company is likely to make a purchase. That’s right, it’s like having psychic powers into your prospect’s buying behaviors. So, instead of lead nurturing for months upon months, you can jump in at the perfect time to make the sale. It’s like ringing the doorbell right as they’re about to click “purchase”.
But Wait, There’s More!
ZoomInfo also has this rad feature called ReachOut. Get this: it reaches out to your prospects for you! I know, I know. You’re flabbergasted. But hear me out. ReachOut is not some spammy automated system. It’s actually quite smart. It will send out personalized messages to your prospects with the intent of scheduling a meeting between them and you. And what’s better than a pre-scheduled meeting? Nothing, that’s what.
But let’s say, for whatever reason, ReachOut doesn’t seal the deal. ZoomInfo also has a great little tool called WebSights. WebSights monitors your target accounts’ online behaviors and shares that intel with you. So, it’s like knowing what your prospect had for breakfast without actually having to stalk them. Not that I recommend stalking.
Tips and Tricks with ZoomInfo
So, you’ve got the basics down. But how do you make sure you’re getting the most out of ZoomInfo? Here are some tips and tricks:
- Be specific with your criteria. Don’t just search for “retail” if your product is geared towards high-end luxury retailers.
- Use the filters. ZoomInfo has filters to further narrow down your search. Utilize them.
- Integrate ZoomInfo with your CRM system. It’ll save you time and headaches in the long run.
- Use Company Surge to understand when your accounts are ready to make a purchase. Don’t waste time nurturing dead leads.
- Utilize ReachOut and WebSights. They’re powerful assets that can help you close deals faster.
In Conclusion
If you’re not sold on ZoomInfo by now, I don’t know what else to tell you. It’s like having a superpowered sidekick who tells you everything you need to know about your prospects. And the best part? It’s constantly updated so you’re always in the know. So, don’t be a hero. Get yourself a sidekick. Get yourself ZoomInfo.
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